Bell Equipment’s group executive committee consists of
12 members who represent all areas of the business and
contribute diverse skills, thought and experience. The group
executive committee is empowered and responsible to
implement strategies approved by the board and manage
day to day affairs of the business. The group executive
committee is chaired by the chief executive and comprises the
group finance director, the managing directors of each of the
regions and the executives alongside.
Ashley Bell (41) Group chief executive with effect from 1 January 2024
Qualifications: BCom (Marketing) (UNISA)
Skills and experience: Ashley was appointed
as CEO with effect
from 1 January 2024,
having been on the Bell
Equipment Limited Board
since 2015.
*Leon Goosen resigned as
group chief executive on
31 December 2023.
Karen van Haght (57) Group finance director
Qualifications:
BCompt (Hons) (UNISA), CA (SA)
Skills and experience: Karen has 23 years’ experience at Bell Equipment.
Avishkar Goordeen (44) Chief strategy officer
Qualifications:
BCompt (Hons) (UNISA), CA (SA)
Skills and experience: Avishkar has 17 years’ experience at Bell Equipment.
Aldo Mayer (51) Director: Group aftermarket and logistics
Qualifications:
National Higher Diploma, Mech Eng (Natal Technikon), B Tech (Business Management) (Natal Technikon)
Skills and experience: Aldo has 28 years’ experience at Bell Equipment.
Diana McIlrath (50) Group company secretary and legal
Qualifications: BCom (UKZN), LLB (UKZN)
Skills and experience: Diana has 7 years’ experience at Bell Equipment.
Dominic Chinnappen (55) Director: Group manufacturing and sales and
operations planning
Qualifications:
BCom (Hons) (Logistics) (UNISA)
Skills and experience: Dominic has 36 years’ experience at Bell Equipment.
Douglas Morris (50) Managing Director: Europe, Middle East and Africa
Qualifications: BCompt (UNISA)
Skills and experience: Douglas has 9 years’ experience at Bell Equipment.
Johan van Wyngaardt (55) Director: Group human resources
Qualifications:
DMS Dip HRM (Damelin), DMS Dip IR (Damelin), B Tech (Advanced Business Management) (Natal Technikon)
Skills and experience: Johan has 18 years’ experience at Bell Equipment.
John Fleetwood (42) Managing Director: Bell Equipment Sales SA Ltd.
Qualifications: BCom; Hons (UNISA), Earthmoving Mechanic Trade Test, Master of Business Administration
Skills and experience: John has 18 years’ experience at Bell Equipment.
