Leadership: Group Executive Committee (GEC)

Bell Equipment's group executive committee consists of 12 members who represent all areas of the business and contribute diverse skills, thought and experience. The group executive committee is empowered and responsible to implement strategies approved by the board and manage day to day affairs of the business. The group executive committee is chaired by the chief executive and comprises the group finance director, the managing directors of each of the regions and the executives alongside.

Ashley Bell (41)
Group chief executive with effect from 1 January 2024

Qualifications:
BCom (Marketing) (UNISA)

Skills and experience:
Ashley was appointed as CEO with effect from 1 January 2024,having been on the Bell Equipment Limited Board since 2015.

*Leon Goosen resigned as group chief executive on 31 December 2023.

Karen van Haght (57)
Group finance director

Qualifications:
BCompt (Hons) (UNISA), CA (SA)

Skills and experience:
Karen has 23 years' experience at Bell Equipment.

Avishkar Goordeen (44)
Director: Group commercial and IT systems

Qualifications:
BCompt (Hons) (UNISA), CA (SA)

Skills and experience:
Avishkar has 17 years' experience at Bell Equipment.

Aldo Mayer (51)
Director: OEM supply chain and northern hemisphere manufacturing

Qualifications:
National Higher Diploma, Mech Eng (Natal Technikon), B Tech (Business Management) (Natal Technikon)

Skills and experience:
Aldo has 28 years' experience at Bell Equipment.

Diana McIlrath (50)
Group company secretary and legal

Qualifications:
BCom (UKZN), LLB (UKZN)

Skills and experience:
Diana has 7 years' experience at Bell Equipment.

Dominic Chinnappen (55)
Director: Southern hemisphere manufacturing, group sales and operations planning

Qualifications:
BCom (Hons) (Logistics) (UNISA)

Skills and experience:
Dominic has 36 years' experience at Bell Equipment.

Johan van Wyngaardt (55)
Director: Group human resources

Qualifications:
DMS Dip HRM (Damelin), DMS Dip IR (Damelin), B Tech (Advanced Business Management) (Natal Technikon)

Skills and experience:
Johan has 18 years' experience at Bell Equipment.

John Fleetwood (42)
Managing Director: Bell Equipment Sales SA Ltd.

Qualifications:
BCom; Hons (UNISA), Earthmoving Mechanic Trade Test, Master of Business Administration

Skills and experience:
John has 18 years' experience at Bell Equipment.

Meltus Badenhorst (43)
Director: Group aftermarket and product support

Qualifications:
BCom (Management & Marketing) (Boston City Campus), Earthmoving Mechanic Trade Test

Skills and experience:
Meltus has 20 years' experience at Bell Equipment.

Stephen Jones (52)
Director: Group business development and OEM sales

Qualifications:
National Higher Diploma, Mech Eng (Natal Technikon), B Tech (Business Management), (Natal Technikon)

Skills and experience:
Stephen has 29 years' experience at Bell Equipment.

Tristan Du Pisanie (48)
Director: Engineering and product development

Qualifications:
MEng (Cambridge University), MBA (GIBS)

Skills and experience:
Tristan has 21 years' experience at Bell Equipment.

Justin Bell (45)
Director: Group Technical and quality assurance

Qualifications:
BSc Mech Eng (UCT)

Skills and experience:
Justin has 21 years' experience at Bell Equipment (including his time at Matriarch from July 2009 to January 2009).