Bell Equipment's group executive committee consists of
12 members who represent all areas of the business and
contribute diverse skills, thought and experience. The group
executive committee is empowered and responsible to
implement strategies approved by the board and manage
day to day affairs of the business. The group executive
committee is chaired by the chief executive and comprises the
group finance director, the managing directors of each of the
regions and the executives alongside.
Ashley Bell (42) Group chief executive
Qualifications:
BCom (Marketing) (UNISA)
Skills and experience:
Ashley was appointed as CEO with effect from 1 January 2024, having been on the Bell Equipment Limited Board since 2015.
Qualifications:
National Higher Diploma, Mech Eng (Natal Technikon), B Tech (Business Management) (Natal Technikon)
Skills and experience: Aldo has 29 years' experience at Bell Equipment.
Johan van Wyngaardt (56) Director: Group human resources
Qualifications:
DMS Dip HRM (Damelin), DMS Dip IR (Damelin), B Tech (Advanced Business Management) (Natal Technikon)
Skills and experience: Johan has 19 years' experience at Bell Equipment.
Meltus Badenhorst (44) Director: Group aftermarket and product support
Qualifications:
BCom (Management & Marketing) (Boston City Campus), Earthmoving Mechanic Trade Test
Skills and experience: Meltus has 21 years' experience at Bell Equipment.
Karen van Haght (58) Group finance director
Qualifications:
BCompt (Hons) (UNISA), CA (SA)
Skills and experience:
Karen has 24 years' experience at Bell Equipment.
Avishkar Goordeen (45) Director: Group commercial and IT systems
Qualifications:
BCompt (Hons) (UNISA), CA (SA)
Skills and experience: Avishkar has 18 years' experience at Bell Equipment.
Diana McIlrath (51) Group company secretary and legal
Qualifications: BCom (UKZN), LLB (UKZN)
Skills and experience: Diana has 8 years' experience at Bell Equipment.
Dominic Chinnappen (56) Director: Southern hemisphere manufacturing, group sales and operations planning
Qualifications:
BCom (Hons) (Logistics) (UNISA)
Skills and experience: Dominic has 37 years' experience at Bell Equipment.
John Fleetwood (43) Managing Director: Bell Equipment Sales SA Ltd.
Qualifications: BCom; Hons (UNISA), Earthmoving Mechanic Trade Test, Master of Business Administration
Skills and experience: John has 19 years' experience at Bell Equipment.
Justin Bell (46) Director: Group Technical and quality assurance
Qualifications: BSc Mech Eng (UCT)
Skills and experience: ustin was appointed to the GEC
on 1 April 2024. He has 21 years' experience at Bell Equipment
(including his time at Matriarch from
July 2009 to January 2019).
Stephen Jones (53) Director: Group business development and OEM sales
Qualifications: National Higher Diploma, Mech Eng (Natal Technikon), B Tech (Business Management), (Natal Technikon)
Skills and experience: Stephen has 30 years' experience at Bell Equipment.
Tristan Du Pisanie (49) Director: Engineering and product development
Qualifications: MEng (Cambridge University), MBA (GIBS)
Skills and experience: Tristan has 22 years' experience at Bell Equipment.
