The GEC is empowered and responsible for implementing the strategies approved by the board and for managing the affairs of the group. The GEC is chaired by the chief executive and comprises the group finance director, the managing directors of each of the regions and the executives as set out below.

Ashley Bell (40)
Group chief executive

Qualifications:
BCom (Marketing) (UNISA)

Skills and experience:
Ashley has twelve years engineering and marketing experience in cofounding an OEM servicing the forestry and agricultural sectors.

Karen van Haght (56)
Group finance director

Qualifications:
BCompt (Hons) (UNISA), CA (SA)

Skills and experience:
Karen has 22 years’ experience at Bell Equipment.

Avishkar Goordeen (43)
Chief strategy officer

Qualifications:
BCompt (Hons) (UNISA), CA (SA)

Skills and experience:
Avishkar has 16 years’ experience at Bell Equipment.

Aldo Mayer (50)
Director: Group aftermarket and logistics

Qualifications:
National Higher Diploma, Mech Eng (Natal Technikon), B Tech (Business Management) (Natal Technikon)

Skills and experience:
Aldo has 27 years’ experience at Bell Equipment.

Diana McIlrath (49)
Group company secretary and legal

Qualifications:
BCom (UKZN), LLB (UKZN)

Skills and experience:
Diana has 6 years’ experience at Bell Equipment.

Dominic Chinnappen (54)
Director: Group manufacturing and sales and operations planning

Qualifications:
BCom (Hons) (Logistics) (UNISA)

Skills and experience:
Dominic has 35 years’ experience at Bell Equipment.

Douglas Morris (49)
Managing Director: Europe, Middle East and Africa

Qualifications:
BCompt (UNISA)

Skills and experience:
Douglas has 8 years’ experience at Bell Equipment.

Johan van Wyngaardt (54)
Director: Group human resources

Qualifications:
DMS Dip HRM (Damelin), DMS Dip IR (Damelin), B Tech (Advanced Business Management) (Natal Technikon)

Skills and experience:
Johan has 17 years’ experience at Bell Equipment.

John Fleetwood (41)
Managing Director: Bell Equipment Sales SA Ltd.

Qualifications:
BCom; Hons (UNISA), Earthmoving Mechanic Trade Test, Master of Business Administration

Skills and experience:
John has 17 years’ experience at Bell Equipment.

Meltus Badenhorst (42)
Director: Technical services

Qualifications:
BCom (Management & Marketing) (Boston City Campus), Earthmoving Mechanic Trade Test

Skills and experience:
Meltus has 19 years’ experience at Bell Equipment.

Stephen Jones (51)
Director: Group engineering, marketing and product portfolio

Qualifications:
National Higher Diploma, Mech Eng (Natal Technikon), B Tech (Business Management), (Natal Technikon)

Skills and experience:
Stephen has 28 years’ experience at Bell Equipment.

Tristan Du Pisanie (47)
Director: Product development

Qualifications:
MEng (Cambridge University), MBA (GIBS)

Skills and experience:
Tristan has 20 years’ experience at Bell Equipment.